TORONTO, ON – February 16, 2023 — Winners for the 2023 AutoTrader Awards have been announced today, revealing the best vehicles in Canada according to some of the country’s foremost automotive experts.
“As Canada’s leading and most trusted automotive marketplace, the AutoTrader Awards are yet another way we empower Canadians in their car buying journey,” says Jodi Lai, AutoTrader’s Editor-in-Chief. “These winners represent vehicles that go above and beyond to raise the bar so Canadians can feel more confident the next time they’re buying a car.”
The AutoTrader Awards are considered the most trusted automotive awards in Canada, based on findings from 2022 Ipsos research conducted with car owners nationwide.* The study found that fifty-two per cent of vehicle owners in Canada say they would trust the AutoTrader Awards, which was the highest percentage when compared to other automotive awards programs.*
A total of 31 category winners were named in AutoTrader’s most robust awards season yet. Some of the most prominent categories are Best Overall Car, SUV, and Truck, with the Genesis G80/Electrified G80, Subaru Outback, and Ford Maverick respectively winning across each of these segments. The Ford F-150 Lightning was recognized as Best Overall Green Car. Toyota earned the honour of being named Canada’s Most Trusted Car Brand for 2023, according to a survey of Canadian consumers.**
The expert jury of more than 20 automotive journalists from across the country vote on the best vehicles in each segment that they feel confident recommending to their own family and friends. When voting, the judges consider a dozen different criteria, including value, innovation, safety, driver satisfaction, and overall excellence. Every vehicle that’s available for Canadians to purchase is eligible for an award, but each winner offers something special that takes it to the next level.
“We are thrilled to announce the most prestigious and comprehensive automotive vehicle awards in Canada for the fifth consecutive year,” says Ian MacDonald, Chief Marketing Officer at TRADER. “It has always been our mission to help Canadian car buyers, from coast-to-cost, shop with confidence using AutoTrader.ca. With consumers recognizing our AutoTrader Awards program as the most trusted awards, this validates that we are helping car shoppers make the most informed purchase decisions, while offering support to our dealer partners and OEMs that sell these award-winning vehicles.”
The AutoTrader Awards also outrank other automotive award programs in terms of influencing vehicle purchase consideration. Fifty-nine per cent of vehicle owners say they would be more likely to consider purchasing a vehicle that was awarded best-in-class by AutoTrader,* which bolsters the confidence and trust consumers have in OEMs and dealerships who carry vehicles recognized across each of the categories.
