In the Community

From left to right the Sales Team at West City Honda, Paul Laframboise, Kris Larrimore, Pat Hegarty, Shane Lee, Joel Shea, Ted Stratas, Trish Dickinson and Scott Hunter

4th Annual Cars for Community Breaks 100k in Cumulative Giving

JANUARY 20, 2023

The 2022 Cars for Community has raised $29,450 following a 3-month fundraiser involving 26 participating dealerships from across Hastings & Prince Edward counties.

Since its inception in 2019, the annual Cars for Community initiative has raised a cumulative $111,000 for our community, thanks to the incredible generosity of our local automotive sector.

During the months of September, October and November each dealership generously donated $10 per vehicle sold over that period.

100% of proceeds go towards United Way HPE’s 2022 UNITED Fundraising campaign, supporting local agencies and programs that are helping to meet the immediate needs of 1 in 3 people in our community.

“With rising costs we’re seeing people who have never needed help before needing it right now more than ever. These funds will have a lasting impact for many people in our community. We can’t thank the local dealerships in our community enough,” says Brandi Hodge, Executive Director, United Way HPE. “For the last 4 years the automotive sector has continued to step-up in remarkable ways. Their outstanding support will help ensure agencies and programs receive the funding they rely upon this year. Thank you!”

To learn more about the 2022 Cars for Community, please visit

United Way Hastings & Prince Edward—United Way Hastings & Prince Edward supports 52 agencies and 74 programs in HPE, and collaborates with local organizations, the business community, health sector and individuals to increase the capacity of our community to respond to human needs. We support 1 in 4 people in our local community.



On Tuesday, Staff at West City Honda in Belleville celebrate the matching of their $100,000 donation made in March to Humane Society Hastings Prince Edward’s ‘It Takes Heart Capital Campaign’ by local businesses. (From left to right: Peter Malone, HSHPE Corporate Capital Campaign Committee; West City Honda team members, Penny Whyte-Hudson, Shane Lee, Spencer Sudds, Bob Burley, Kris Larrimore, Scott Hunter, Shawn deBoer, Ted Stratas, Stephanie Elder, Emily Sudds, Bill Dudgeon, and Greg Sudds, President, West City Honda.)

Local businesses come through to meet fundraising challenge for HSHPE

AUGUST 31, 2022

Support for Humane Society Hastings Prince Edward’s new home continues to grow.

The organization’s ‘It Takes Heart’ Capital Campaign received a huge boost from local businesses, after it was announced on Tuesday that a challenge made by West City Honda in Belleville in March to match a $100,000 donation was successfully met.

More information is provided below from a press release issued by Humane Society Hastings Prince Edward on Tuesday:

MEDIA RELEASE – August 30, 2022

HSHPE’s It Takes Heart Corporate Challenge raises $263,800

Belleville – Local businesses have responded generously to a challenge put out by West City Honda to match its $100,000 donation to the It Takes Heart Capital Campaign to help build the new HSHPE Animal Care and Community Adoption Centre.

Started in March 2022, the Challenge has now surpassed it goal, with $163,800 being donated by local businesses. Combined with the $100,000 from West City Honda, the total raised in the It Takes Heart Corporate Challenge is $263,800.

Local members of the corporate community in the region who contributed to this Challenge are: Best Buy Belleville, Devries Site Services, Free-Flow Petroleum, Hewitt & Sons Masonry, Impacto Protective Products, McDougall Insurance & Financial, Ontario Trust & Wall, Quinte & District
Association of Realtors, Royal Bank of Canada, Reid’s Dairy, Taskforce Engineering Inc. and Tasmount Plumbing, Heating & Air.

“A big thank you to the amazing generosity of Greg Sudds and his team at West City Honda for initiating this Corporate Challenge. The new Centre will have a huge impact on the welfare of animals in need within our communities. This wonderful project would not be possible without the leadership and generous support of local businesses,” commented Peter Malone, member of the It Takes Heart Capital Campaign Committee.

Malone also thanked the Belleville Chamber of Commerce for their support in promoting the Challenge as part of their Charity Challenge.

The It Takes Heart Capital Campaign has raised $4.8 of the $6 million needed to fund the building of the new HSHPE Centre. Learn more and/or support the new Centre by visiting or contacting Campaign Manager J-C D’Amours at 613-813-1917.




It Takes Heart Committee members (l-r) Wendy McCoy, Peter Malone and Kelly McCaw; Campaign Chair and President/General Manager of West City Honda Greg Sudds; and It Takes Heart Committee member Marlene Letourneau met at West City Honda on Dundas Street West to launch the #ITHCorporateChallenge which will match corporate donations up to $100,000 in the coming months. Absent from photo: It Takes Heart Committee members Leslie Roseblade and Lloyd McCoy.

$100,000 Corporate Challenge from West City Honda

MARCH 17, 2022 – Humane Society Hastings Prince Edward’s It Takes Heart Capital Campaign is launching a major corporate challenge thanks to support from West City Honda, which has pledged to match corporate donations made in the next several months up to a total of $100,000.

“It’s an absolute pleasure for our team at West City Honda to back this corporate challenge with our matching donation,” commented Greg Sudds, President and General Manager at West City Honda. Sudds, who is also Chair of the It Takes Heart Capital Campaign, added, “We are all animal lovers here and we consider it an honour to support the building of what will be an important community asset.”

Peter Malone, one of the It Takes Heart Campaign committee members on hand at West City Honda to launch the It Takes Heart Corporate Challenge (#ITCCorporateChallenge), said he and fellow committee members will be reaching out to local business owners over the next weeks to let them know that now is the time to lend their support.

“I take this opportunity to thank Greg and his team at West City Honda for this very generous corporate gift challenge,” said Malone. “I invite our corporate community to rise to the challenge and embrace this new forever home for our Humane Society”.

“Please don’t wait to be asked, your support now will double in value thanks to West City Honda,” added Malone.

To pledge your support, visit or contact Campaign Manager J-C D’Amours at 613-813-1917.


West City Honda gives Hospice Quinte a $50,000 boost

Published Aug 25, 2021 – A generous donation made by West City Honda will go a long way toward driving the future of hospice palliative care in Quinte. A gift of $50,000 was made by the dealership to Hospice Quinte’s Heart & Home Building Campaign this past April in support of the soon-to-open Hospice Quinte Care Centre.

“Our friends at West City Honda have delighted us with this generous gift to the capital campaign,” said Hospice Quinte Executive Director, Jennifer May-Anderson. “We thank them for stepping up with this amazing contribution during the third wave of the pandemic this past spring, and we are very pleased to formally recognize them now for this outstanding contribution.”
To further acknowledge West City Honda’s monumental gift, two highly visible donor walls are being installed in the main foyer of the new centre and will be named after the dealership in honour of its founder Alfons Micke and his wife Gerlinde.

Construction of the future Hospice Quinte Care Centre, located on Old Highway 2 across from Bayside Secondary School, is well underway with opening slated for this coming fall. To learn more about the Hospice Quinte Care Centre and how you can help ‘Make It Happen’ please visit

Hospice Quinte provides individuals, their families, and caregivers with compassionate end of life care, by attending to their physical, psychosocial, and practical needs, and offering empathetic care to those who are grieving through visiting hospice services and support groups. All Hospice Quinte programs and services are provided by compassionate, well-trained volunteers and staff at no charge to the individual or their family.

Hospice Quinte serves a population of over 102,000 in Quinte West, Belleville, Deseronto, Tyendinaga Township and the Tyendinaga Mohawk Territory.  To learn more visit