SONY UNVEILS PROTOTYPE ELECTRIC VEHICLE, AFEELA, TO BE MADE WITH HONDA
The electric vehicle prototype car Afeela, a joint venture between Sony and Honda, is displayed during a Sony news conference before the start of the CES tech show Wednesday, Jan. 4, 2023, in Las Vegas. (AP Photo/John Locher)
Yasuhide Mizuno, CEO of Sony Honda Mobility, said the company expects to take pre-orders in the first half of 2025 and deliver the first cars to customers in North America in spring 2026.
Sony and Honda announced their 50-50 joint venture in March. It unites Honda’s know-how in autos, mobility technology and sales with Sony’s imaging, network, sensor and entertainment expertise.
Production of the vehicle will take place at one of Honda’s 12 plants in the U.S. The U.S. was chosen for the launch because electric vehicles are already popular there. Japan came second as Honda’s home market, and other markets, including Europe, will follow, but no dates have been set.